5-Minutes From My Mind #116 John Assaraf & Murray Smith's Marketing Formula

Do you know how to create effective marketing?

Today Riley discusses the Cut-Through-The-Clutter Marketing Formula shared in The Answer by John Assaraf and Murray Smith. He breaks down the three essential aspects of marketing, the four steps of the formula, explains how to apply them, and more.

Riley hopes you found value in this episode that will propel some aspect of your life. If you enjoyed this episode, please subscribe wherever you listened along with leaving a review to assist in enabling others to hear this episode. Sign up for CrowdQuestion free and follow The Moore You Know Podcast to ask Riley questions surrounding what was discussed. Along with that, don't forget to follow Riley @RileyRM4Tech as well as The Moore You Know Podcast @MooreYouKnowPod and comment & share clips for a chance to win monthly sweepstakes.

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About Riley

Riley Moore, the 25-year old CEO of RM4Tech, the one and only completely family-owned family-run software company, has used his mix of technical and business influences to bring his creative vision to life. With the development of RM4Tech’s first solution, DirectSuggest the Suggestion Box Reimagined, he has become a fresh face in the world of engagement and innovation. Their second solution CrowdQuestion was released in early 2019. CrowdQuestion is focused on connecting crowds through Q&A The Right Way to bring everyone closer to their community. His passion to empower individuals to use their creativity and voice to make a difference in the world is what drives him.

Riley was born in Fremont where both of his parents worked in management roles at a Silicon Valley start-up for more than a decade and a half. In 2000, at age six, his family moved to El Dorado Hills, CA to be near his grandparents. His father became the Director of Information Systems at a non-profit organization and his mother choosing to be a stay-at home mom. Riley, and his brother Reid’s, upbringing became their main focus.

While growing up, Riley showed little motivation or interest in anything but playing sports, video games, and partying. His family and educators were concerned he would amount to nothing and he finished with a 2.3 GPA and few prospects. During his senior year of high school, he was drawn to the idea of entrepreneurship from his high-school sweetheart’s brother in-law. That, combined with his parents encouraging him to go into software, he decided one day he would develop ideas that bring value to the world through software entrepreneurship.

Since 2015, podcasts have been an integral part of Riley’s life providing him with knowledge and perspective, as well as sparks of humor and happiness. Discovering podcasts in his college apartment in Ventura CA, they began shaping and solidifying needed lessons to start his entrepreneurial journey. Podcasting became a regular education and entertainment outlet during hour-long commutes to classes, and later during the semi-monthly six-hour business commutes.

His love for podcasting, mixed with his unrelenting drive to inspire individuals to change the world through passion and hard-work, encouraged the creation of The Moore You Know Podcast. Along with his podcast, Riley is releasing a book at the end of 2019 entitled The Moore You Know: A Young Man’s Guide Towards Developing A Life Of Significance And Fulfillment. He hopes to impact the world through entrepreneurship, podcasting, and writing like those who inspired him.

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Where To Find Riley