All of this shows that Evan is a real expert and brilliant mind on a multitude of topics. These include topics surrounding the world of events and public
speaking. Today we are sharing Evan Carmichael’s best advice for how to get event sponsors. This advice can be followed by those hosting any occasion including
festivals, conferences, virtual events, conventions, expos, corporate events, and summits. You can view the video of him sharing his advice embedded above.
If you are going after sponsors, they want to see that you have something. It's really hard to reach out to businesses saying hey I'd like you to sponsor me
and give me whatever amount you need from them when there's nothing for them to look at beyond just an idea. You need to build up momentum and a following that
kick up a lot of noise. Gain a following and get people excited through social platforms like CrowdUltra, start a newsletter, create a YouTube channel, or get
people organized in some way to get the media's attention and build some momentum. This way you're not an unknown quantity going to a business saying hey I have
an idea on paper with nothing to back you up.
The next thing is when you're going after your first sponsors, try to go for in kind partnerships that are mutually beneficial. It’s a lot easier to get in kind
donations instead of money up front. Depending on what you need for your event that you would use money to go and buy, you might be able to find partners
to give you those actual products or services. So think about all the products and services you need to spend money on to get this event going, and then talk to
those companies and see if they'd be willing to donate some of their time, products, services, or a prize to in return promote themselves at the event. It's a lot
easier for a company to give up some of their inventory or service time that they may have extra of anyway instead of giving you cash outright. That can be your
lead-in. Nobody needs to know that they're in-kind donations and you can start raising a lot of dollar value items for the event.
So you can now say you know you've raised $50,000 or whatever it is because you now have the in-kind products or services. Then you can use that to go after other
businesses. You can say we've already partnered up with these companies and we've already got all this attention happening through these channels. Now when you go
in talking to companies you have a lot behind you and it feels like they're going to be missing out if they don't get on the boat. This is a lot better than just
going in with a piece of paper and saying here's an idea we have without any traction.
Finding event sponsors can be difficult. People and companies get pitched all the time, making it hard to figure out who to go with. So if you're the one who comes
in with a whole bunch of traction from media and online attention along with already having some other partners, it's a lot easier for somebody to say yes and pick
you instead of everybody else who's pitching them.
To learn more about how CrowdUltra's award-winning free event app can enhance any in-person or virtual occasion, please click here and here.
